One of the new favorites in grilling lately is to make sliders. The term "sliders" is used today to mean any type of miniature sandwich whether ground beef, chicken breast or fileted beef. But does anyone realize that the name "slider" was first used to described the tiny burgers at White Castle restaurants? The thing is, "sliders" was a durogatory term that referenced the effect White Castle's burgers had on some people's digestive system.
So if "sliders" means and has always meant something that makes someone sick, why are so many restaurants, chefs, etc. calling every small burger a slider? I think we need a new name for the small burger. I usually just call mine mini burgers but I wonder if anyone out there can come up with a better name that could be catchy enough to have universal appeal and not remind people who know about the real meaning of "slider".
I agree. The term "slider" has always had sort of a creepy, negative connotation about it and I wish someone would think up a better name. But "think" isn't normally in the dictionaries of marketing drones who would rather jump on a bandwagon than come up with something original.
Take "pulled pork", for example. In 2004 one single restaurant in my hometown served pulled pork, period. That was only on July 4th, too. I remember well because I spent 17 hours the previous day smoking and pulling it as a favor to the restaurant owner, and I had about 60 pounds of the stuff when I was done. (And that's also why I joined this board, actually.)
July 4th, 2004 was a nasty, rainy day so we only had about 20 people show up. The remainder of the pulled pork got served as a lunch special the next week, and the restaurant had a lineup around the corner all that week for takeout because it was just that good. (And thanks to all you members on this board who helped make it so, too!)
So what happened 2 weeks later? About 20 different restaurants started selling "pulled pork". Most of the stuff I tried was greasy, cardboardy, stringy braised-in-a-slow-cooker junk drowned in Bulls-Eye barbecue sauce.
The stuff was so awful that even 9 years later, if you mention "pulled pork" in Edmonton, Alberta a lot of folks will make a sick face accompanied with a gagging noise.
So that's creativity for you - with most restaurants it just doesn't exist. And with the current "slider" craze the bandwagon's axles are ready to crack.