Any opinions on the Grillmate?

I've recently heard about a product that sounds amazing and If anyone can verify for me if it's truly amazing or too good to be true, I would really appreciate some feedback (especially from the Guru himself). It's called the 'Grillmate' by a company called Cheftech. It's a brand new product that replaces briquettes and sear plates and was featured in Barbecue & Beverage Magazine. If it's as good as the say it is, then WOW! I found their website at www.cheftechllc.com/Grillmate.htm.

WOW! I've been just on regarding problems I've had with my grill (heating etc) and this certainly looks like the ticket.
I've requested a quote for my grill but would be interested on hearing what other, more official people has to say about the product.!