Followup observations: I'll try to answer some anticipated questions. First, Oooooh, beercuer like! Okay, so I fired up one full chimney, and it took 20 minutes before I spread them out into a layer. I noticed a decidedly "woodsy" kind of fragrance compared to the not-so-woodsy Kingsdord smell. After the twenty minutes, the briquettes were half grey, half black. I can say they do burn HOT alright baby. Whoodog! Now I realize I was cooking in 107 degree weather, but this heat made my thermometer top out. This charcoal has a practically useable time for 1 hour 15 minutes, plus the 20 minutes to start them yielding 1 hour 35 minutes of total practical burn. Finally, they are easy to light, start, and maintain, and my pizzas came out delicious! (I'll try to post those by tomorrow night).